The NHS brand is one of the most trusted in the world. We take our role in protecting and promoting it seriously. Our creative team live and breathe the NHS Identity Guidelines, ensuring every piece of communication is compliant, recognisable and on-brand.

At the same time, we know how important it is for individual Trusts to reflect their own identity within their local communities. We balance national consistency with local relevance — so every Trust can communicate confidently while staying true to the wider NHS brand.

Innovation and Sustainability

We continuously develop new ways to help the NHS improve efficiency, reduce costs and meet sustainability goals. From driving digital transformation to supporting paper-light initiatives, we’re committed to lowering the environmental impact of healthcare communications.

Through solutions like HubTec, our online marketing command suite, NHS departments can quickly access pre-approved templates, manage stock and gain greater control over their communications — saving time, reducing waste and increasing flexibility.