Executive Summary

We pride ourselves on offering dynamic and innovative solutions, with the ability to adapt to the changing needs of our clients. When we introduced HubTec as part of our tailored service offering, it was in response to questions we asked our clients about their biggest challenges.

We knew that, what our clients needed was control over their material and to be empowered to create and order materials. With a growing demand in the marketplace for quicker turnaround and delivery timescales, we decided to implement a solution.

Creating campaigns should be simple – that’s why we invented HubTec. With many online platforms available making it easier for marketing professionals to create their own designs with no graphic design skills, we wanted to take it one step further and ensure that the print-ready downloadables were available at the touch of a button.

About The Client

We work with one of the largest veterinary service providers in the UK. With over 20 years of experience in the veterinary healthcare industry, they are committed to being a responsible employer and providing a great place to work with clear career development. They have a very simple vision; to give the best possible care to animals. And our mission is to help them to achieve this.

The Challenge

CVS is an organisation with an inventory of over 500 practices, with various separate sub-brands running under the umbrella of their own brand. Due to the large number of sites and company identities, brand compliance across every site could sometimes be a challenge. Each site required a large level of print for various campaigns and client facing purposes. They needed an online system that would allow each site’s marketing team to create their own material while remaining brand compliant. The printed products would then be available for end users to order, freeing up time for the central marketing team.

CVS required a complete Web2Print solution with hundreds of products which they could roll out to over 500 sites.
This encompassed the following:
• A complete rebrand of their site which fitted their own branding
• 500 unique user logins
• Over 1,000 static and variable products
• Over 100 various brand templates available for editing
• A masked URL for the site so it could truly represent their brand
• A dedicated email address and support service for all users

Although we already had over 1,000 users of HubTec across many organisations, this would be the largest roll-out of a unified, branded site, with unique user logins for each site. This would allow each user to access only their own branded material and avoid any confusion.

CVS is an organisation with an inventory of over 500 practices, with various separate sub-brands running under the umbrella of their own brand. Due to the large number of sites and company identities, brand compliance across every site could sometimes be a challenge.

Each site required a large level of print for various campaigns and client facing purposes. They needed an online system that would allow each site’s marketing team to create their own material while remaining brand compliant. The printed products would then be available for end users to order, freeing up time for the central marketing team.

The Solution

We knew that HubTec would be the perfect solution for CVS’s requirements:

Unique User Logins

A bespoke system meant practices could only see information relevant
to them.

Stock solutions and order tracking

The ability to reorder when stock needed to be replenished.

Branding

A fully branded site.

Invoicing system

This would send approval notifications straight to Regional Managers.

Results: Client feedback from the implementation process

“You’ve changed my life! It’s so easy to use and all of our colleagues agree. Everything is really seamless. We’re able to check stock levels, order and invoice all from the same system and I don’t have to deal with spreadsheets every month. This has revolutionised how we manage our marketing activities and our budgets. You really have exceeded expectations.”

Karen White, Marketing Manager, CVS Group.

As HubTec was a large part of the onboarding process for this client, we needed to ensure that end-users were able to use and navigate the platform. We took accountability in assisting the supplier transition, to make it as transparent and simple as possible. It was important that every person, across the entire organisation, was aware of the change in supplier for the appropriate areas they use. We continue to communicate with end-users to ensure that everyone is kept in the loop!

How did we do it?

• Created a full user guide booklet and demonstration video giving instructions on how to use their new print hub.

• Sent an SF Taylor Welcome Pack to over 500 sites, which provided details on our business, how to order, a printed version of our user guide and important contact details.

• Conducted surveys with stakeholders and individual users to gain valuable feedback across the board on how we could implement improvements which would make a real difference.

Engagement and Training

Based on our trial of a selection of end-users, we have a 100% training success rate, i.e. 100% of users were comfortable in using the platform after receiving training.

We continue to deliver a stellar service – now and into the future. Our development doesn’t stop with the implementation and onboarding process. We continuously monitor our service level agreements, and improve our workflows where possible. The continuous investment in innovative technology, along with the latest development in print machinery ensures that we can keep growing – and help our clients to do the same!

Can your Business Benefit from
a Web2Print Solution?

If your organisation requires a solution encompassing print, production, marketing, creative design and logistics, why not contact us to see how we can help.